In the world of medical exercise training, it’s easy to believe that serving as many clients as possible is the path to success. After all, more clients should mean more growth, right? However, this mindset often leads to a lack of focus and, ultimately, mediocre outcomes. In the field of medical exercise, clarity is key to building a successful, impactful practice that not only serves clients effectively but also sets you apart in the crowded fitness and health markets.
The Problem with Being a Generalist
Without clarity, Medical Exercise Professionals (MedExPROs) can find themselves “all over the map,” offering services to any client who walks through the door, without a clear strategy. This approach often leads to inconsistent results and leaves both clients and practitioners feeling frustrated. Many clients who seek medical exercise training have complex health conditions, and they need a specialist who can offer tailored programs that meet their unique needs.
...Medical exercise professionals play a crucial role in helping clients with medical conditions improve their health through exercise. However, before offering these services, it’s important to master certain key skills that ensure safe and effective programming. In MET101 Tip 33, Michael Jones highlights five essential skills that every medical exercise professional should develop:
The field of Medical Exercise Training (MET) is experiencing rapid growth, driven by the aging population and an increased understanding of exercise's pivotal role in health management. With the rise in chronic conditions and the emphasis on maintaining functional independence, MET is positioned to play an essential role in the future of healthcare.
A key factor contributing to this trend is the heightened demand for MET services, particularly as baby boomers focus on staying active and healthy in their later years. This demographic shift is expected to create a significant need for professionals who can provide specialized exercise programs that address both general fitness and specific medical conditions. Furthermore, discussions around insurance coverage for exercise programs related to medical conditions could dramatically expand the reach of MET services, making them more accessible to a broader population.
However, with growth comes the necessity for professionalization within...
Medical Exercise Specialist - Clarity is Important in Developing a MET Business
Clarity is crucial in any successful business, but it is essential when developing a Medical Exercise Training (MET) practice. As an emerging field that “Bridges the gap between healthcare and fitness”, MET requires professionals to have a clear sense of direction, purpose, and execution. Using the MES Business Success Path as a foundation, this post will explore why clarity is fundamental to establishing a thriving MET business.
Defining Your Purpose and Target Audience
The first step in the MES Business Success Path is gaining clarity around your purpose. Why are you offering medical exercise training? What specific problems are you solving for your clients? These questions may seem basic, but answering them with precision sets the tone for your entire business model. Understanding your mission helps you align your services with the right clientele—whether seniors recovering...
As a Medical Exercise Specialist, you already possess the knowledge and skills to help clients manage and recover from medical conditions through exercise. But running a successful practice requires more than just exercise expertise—it requires mastering the business side of things also. This is where the MES Business Success Path comes in.
The MES Business Success Path is a comprehensive coaching program designed specifically for medical exercise professionals like you, to help you build a profitable and thriving practice. This program focuses on six critical areas—what we call the “pillars” of success—that will guide you in growing a sustainable business that attracts clients, builds strong medical relationships, and delivers outstanding outcomes.
Let’s take a look at these six pillars and how you can apply them to develop a strong, profitable medical exercise training (MET) practice.
Many medical...
MET 101 eBook – Tip 32
The Essential Skills Every Medical Exercise Professional Needs
Starting a medical exercise training (MET) practice requires more than just obtaining a certification. In MET101 Tip 32, Dr. Mike explains that true success comes from mastering 52 essential skills over time. This gradual process ensures that MET professionals can confidently apply these skills to improve their clients' health outcomes.
Key Takeaways:
"MET 101 eBook - Tip 31" provides valuable insights for medical exercise professionals on how to grow their practice by building strong referral relationships with healthcare providers. The speaker outlines the role of medical exercise trainers in complementing, rather than replacing, physical therapists, chiropractors, and other medical professionals. One of the key themes is the importance of establishing communication with medical professionals and positioning yourself as a trusted partner in the patient's rehabilitation journey. Here are the main points discussed:
Hello Medical Exercise Specialists, tip 30 from our "Medical Exercise Training 101" eBook, addresses the question: "Can I set up my medical exercise (ME) practice?"
Dr. Mike enthusiastically encourages medical exercise professionals to establish their practices, emphasizing the importance of this step for both personal growth and the profession's advancement. He explains that starting a private practice, whether from home, within a health club, going to clients’ homes, or renting space from a medical professional, can significantly enhance accountability and professionalism. This, in turn, helps elevate the industry's standards and fosters greater respect from medical professionals and the broader community.
Key points include:
Medical Exercise Training 101 eBook Tip 29 addresses the common question: "Can I work for a chiropractor or registered physical therapist?"
Dr Mike confirms that medical exercise professionals can indeed work in these settings, either as employees or contractors. As an employee, you might work as a rehab aide or exercise technician under the supervision of a licensed medical provider, learning valuable exercise techniques that can later be applied in your own practice. As a contractor, it’s crucial to distinguish between providing exercise services and administering physical therapy or chiropractic care (under the supervision of the licensed medical provider) to ensure clear communication with clients and compliance with regulations.
Ddr. Mike also highlights the importance of understanding Medicare guidelines, which restrict non-licensed staff from working with Medicare patients within a physical therapy clinic. This is vital knowledge for medical exercise professionals to...
Are you a dedicated Medical Exercise Specialist looking to elevate your practice to new heights? Meet your game-changer—the Advanced Medical Exercise Specialist Manual by the Medical Exercise Training Institute. Celebrating 30 years of excellence at METI, this comprehensive manual is now available in a print edition, ready to ship directly to your doorstep!
Why The AMES Manual is a Must-Have:
Comprehensive Content: Spanning an impressive 1,228 pages, this manual is a treasure trove of knowledge accumulated over three decades of medical exercise education and outcomes. It encompasses everything you need to master medical exercise training, including detailed protocols, assessment guidelines, documentation forms, and specialized exercise programs.
In-Depth Sections: Dive into 30 meticulously crafted sections that go beyond basic exercises. These sections focus on management guidelines essential for handling clients with complex medical conditions and multiple comorbidities....
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