Medical Exercise Success - Day 25
Hello Medical Exercise Specialists and welcome to Day 25 of "40 Days to Medical Exercise Success". Today will develop a "medical markting kit". This kit will contain your brochure and business card (We developed yesterday). It will also contain a sample flowchart from one of the protocols you developed, it will also contain your introductory letter.
This kit is provided to the medical professional when you make the initial in person meeting. I wouldn't send this first. This is a hand deliverable item ONLY.
Don't breat the bank on your first version of your "medical marketing kit". use basic materials to get started. A solid color portfolio with a printed label with your practice name and logo is fine for the first time. Insert your introductory letter, brochure and business card. The key is the presentation as well as the outcomes you produce. As your practice grows develop more sophisticated marketing materials to insert into the kit.
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