Medical Exercise Specialists welcome to Day 14 of “40 Days to Medical Exercise Success”. Today we will talk about developing your “practice message”. As part of the marketing plan, all businesses should have a unique selling proposition (USP) or tagline. This is the thing you are known for……its your message. It says…hey this is what we do…this is why we exist….this is us!!
For the Medical Exercise Training Institute (METI) it is “Bridging the Gap Between Health Care and Fitness”. Its been the same message for 26 years. We started with this tagline/message in 1994 and its exactly what we have done since. In this post Chris Harris, business development manager of Re-Kinect, shares their “practice message” and how the owner Amanda Harris, MS, MES, MEPD came to use it.
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