Big Five Medical Conditions for Medical Exercise Training
By Michael K. Jones, Ph.D., P.T.
It’s always best to connect with medical professionals by promoting your programs that help manage their patients using exercise. This means you have to begin to think, “How can I help the medical professionals manage his or her patients with exercise”? This might be a new concept to some but for many allied health professionals it’s always been about helping physicians manage patients.
Lets begin to embrace this concept by first identifying what I call the “Big Five Medical Conditions for Medical Exercise Training”. These are the five medical conditions that will bring you the largest number of referrals and help establish referral relationships. Remember, medical professionals manage medical conditions. Instead of promoting fitness, promote how your fitness skills, programming and facility can help them manage these conditions using exercise. The conditions include:
- Hypertension
- Diabetes
- Osteoarthritis
- Low Back Pain
- Total Joint Replacements
These five medical conditions generate tremendous costs in North American health care systems and have a huge financial impact on our economy. But these conditions also benefit from the implementation of safe and effective exercise programming. If you can develop medical exercise programs for at least one of these conditions, you have a good chance of developing a referral relationship with a physician, physical therapist or chiropractor. Don’t forget…..medical professionals manage people with medical conditions. Your goal must become how you can help the medical professional manage the “Big Five” using exercise.
In my next post I will talk about the sequence of programs you should develop to help the medical professionals in your community.
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