This is the fourth step in the “7 Steps to Starting Your Medical Exercise Training Practice in Any Setting”.
Step Four
Send your marketing packet, including the introductory letter, to the medical professionals on your target list. Before you mail the packet, do some research on the practice. Determine the specialty of the practice, the name of the office manager and the conditions commonly seen in the practice. Mail the packet to the practice but to the attention of the office manager. The office manager is the gatekeeper. He or she can make it much easier to obtain referrals from the practice.
Once you mail the packet, follow up with a phone call to the office manager three days later. If you have clients in common with the medical practice, mention these clients in the conversation and the positive outcomes you have produced with these clients. Also, briefly review the benefits of medical exercise training and how it can help some of the patients in the practice. You won’t be able to help every patient the medical professional manages, but MET can certainly have a positive impact on some.
This is the first in a series of blog posts you will see over the next couple of weeks leading up to our first Medical Exercise Profit$ and Protocols webinar. The first webinar is titled “The 7 Steps to Building a Medical Exercise Training Practice”. Join us on January 29, 2015 at 9pm ET/6pm PT for this 90-minute presentation. You will get more details on the 7 steps to build your MET practice.
If you would like more information on researching the medical practice and practitioner then sending your MET marketing packet, check out the Medical Exercise Training podcast.
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