This is the third step of the “7 Steps to Starting Your Medical Exercise Training Practice in Any Setting”.
Develop a introductory letter and a marketing package to share with potential clients and medical referral sources. The introductory letter should not exceed one page in length and explain who you are, what you do, how you do it and who you do it to. Simply put, the letter should summarize your services, your approach and the types of clients you train. In addition to the letter, develop a marketing packet including your business cards, referral pads, a sample medical exercise flowchart and brochures. Also, provide a one page flyer outlining your signature program. The marketing packet should provide a summary of your services. Your website should provide all the details on your practice and services. Spend the money on your marketing materials. The more professional you present your practice, the more referrals you will attract.
This is the third in a series of blog posts you will see over the next couple of weeks leading up to our first Medical Exercise Profit$ and Protocols webinar. The first webinar is titled “The 7 Steps to Building a Medical Exercise Training Practice”. Join us on January 29, 2015 at 9pm ET/6pm PT for this 90-minute presentation. You will get more details on the 7 steps to build your MET practice.
If you would like more information on developing an introductory letter and medical exercise marketing kit check out the Medical Exercise Training podcast.