Develop an introductory letter and a marketing package to share with potential clients and medical referral sources. The introductory letter should not exceed one page in length and explain who you are, what you do, how you do it and who you do it to. Simply put, the letter should summarize your services, your approach and the types of clients you train. In addition to the letter, develop a marketing packet including your business cards, referral pads, a sample medical exercise flowchart and brochures. Also, provide a one page flyer outlining your signature program. The marketing packet should provide a summary of your services. Your website should provide all the details on your practice and services. Spend the money on your marketing materials. The more professional you present your practice, the more referrals you will attract.
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