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Your first step is to establish a “target medical marketing list” of medical professionals with whom you would like to develop referral relationships. Simply put, make a list of doctors, therapists, and chiropractors you want to get client referrals from. Establish a list of 3 medical professionals to approach initially. I recommend approaching: 1) a general practitioner or internist; 2) a chiropractor and 3) a sportsmed/physical therapy practice. We have found these three medical professionals have patients in need of MET services. These medical professionals are very receptive to medical exercise training.

To develop your target list, review your current client files for their medical conditions, the names of their physician and/or physical therapist and the functional outcomes you have produced. If you have produced positive outcomes with these clients, such as reducing blood glucose and blood pressure levels or improving strength, then you have a great opportunity to successful communication with these clients’ physicians and/or therapists. Don’t try the shotgun approach to marketing to medical professionals. Initially focus on three medical professionals and expand to more as you add MET staff members.

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