Send your marketing packet, including the introductory letter, to the medical professionals on your target list. Before you mail the packet, do some research on the practice. Determine the specialty of the practice, the name of the office manager and the conditions commonly seen in the practice. Mail the packet to the practice but to the attention of the office manager. The office manager is the gatekeeper. He or she can make it much easier to obtain referrals from the practice.
Once you mail the packet, follow up with a phone call to the office manager three days later. If you have clients in common with the medical practice, mention these clients in the conversation and the positive outcomes you have produced with these clients. Also, briefly review the benefits of medical exercise training and how it can help some of the patients in the practice. You won’t be able to help every patient the medical professional manages, but MET can certainly have a positive impact on some.
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